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Parents of babies overwhelmingly want to do the right thing for their babies. When formula makers make medical claims about the formulas they sell - parents believe them. For years companies such as Danone and Nestle marketed certain formulas as reducing milk allergies and eczema in babies. But the claims were (are) not true!

A recent British Medical Journal article reported how the science behind those marketing claims has been fraudulent or flawed. Scientific evidence does not support the allergy and eczema claims regarding formula milk called hydrolysed formula.

The article said that over time formula makers were forced to stop marketing them as preventing or reducing allergies in the US, Canada, and Europe, but... they still continue to make the baseless claims elsewhere, such as China and Russia. There consumers are still being persuaded to buy expensive formulas that have little evidence of benefits for healthy infants. It's all about $$$. [Note: still find these false claims if you do an internet search on hydrolysed formula]

By the way, scientific research shows living with furry pets (e.g., dogs and cats)  in the first year of life reduces allergy development. And research supports babies eating foods that could cause allergies (e.g., peanuts, eggs, dairy) to reduce the risk of food allergies. Again in the first year - to train the immune system.

From Medical Xpress: Formula milk companies continue to push allergy products despite flawed evidence

Many countries, including the UK, have toughened their approach to formula milk products that claim to reduce allergy risks. But elsewhere, consumers are still being persuaded to buy products that make health claims without high quality evidence, reports journalist Melanie Newman in The BMJ today. ...continue reading "Formula Companies Are Still Making Claims They Shouldn’t"