Beware of big soda companies bearing gifts to scientists and their misleading messages to consumers. This time it is Coca-Cola that is trying to influence the research by funding scientists who shift blame for obesity to lack of exercise.There is a large body of evidence finding that what you eat is very important for health and weight control, and this does not mean a diet filled with highly processed foods, including soda.
Yes, exercise is important, but the overall diet is even more important. And we know that soda is not a beneficial food for the beneficial microbes within us (Feeding Your Gut Microbes). Coca Cola's sales of soda are really slipping and this Global Energy Balance Network is a major effort on their part to try to boost sales of sugary drinks. From NY Times:
Coca-Cola, the world’s largest producer of sugary beverages, is backing a new “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories.The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media. To help the scientists get the word out, Coke has provided financial and logistical support to a new nonprofit organization called the Global Energy Balance Network, which promotes the argument that weight-conscious Americans are overly fixated on how much they eat and drink while not paying enough attention to exercise. ...continue reading "Ignore Big Soda’s Message"